The Hardest Part of Scaling

The hardest thing, by far, in the journey to scaling a business, is the combined challenge you face in overcoming your own stuckness while trying to uplevel a financially successful business.

This becomes even more complex because you're not just running this business as a one-woman show - you're leading a team and interacting with clients, and you KNOW that in this messy middle stage, you're not fully embodied in your leadership. 

So much of your energy is devoted to trying to silence the inner voice in your head that says the bigger vision you have for yourself isn't meant for you...that maybe you should just be grateful for what you've built and stop pushing your luck.

I say this is the hardest part because no strategy can solve it. 

Neither can most mindset work, honestly, because it's usually a symptom of what I call an attachment deficit.

An attachment deficit is the combination of a strong emotion felt in the body that created a subconscious belief that has been reinforced by "evidence" and is now part of how you view the world and how you view your place in the world.

Attachment deficits occur in early childhood when our caregivers cannot meet our needs: the need for safety/a safe haven, an emotionally regulated caregiver, and an emotionally available caregiver to help regulate us.

And in this case, the attachment deficit is that you aren't enough for the business you desire to have.

Key detail: while consciously you know it's not true, your subconscious (which rules our behaviors and is a meaning-making machine) made this deduction because there is "evidence" that you're unable to move the needle in your business.

See if you can recognize yourself in this:

• Your business feels like a never ending work in progress; you’re always fixing, tweaking, refining, hiring/firing, and stabilizing and you have no room to even focus on how to get to that next level.

• Add to that - the landscape that you’ve built your business on is changing - nothing is selling quite like it used to, and you're experiencing client/customer drama. 

• You’re feeling misunderstood, unheard, frustrated and probably a little resentful, and while you’re no stranger to overcoming business adversities, the strategies that used to work aren’t cutting it anymore.

• Underneath all of this are questions like, "what if I can't figure this out? What if I'm not meant to lead something significant?"

• You push your way through these feelings. Sometimes by procrastinating, other times by burying yourself in busy work. Sometimes - you try that hail-mary strategy some guru told you was the answer to your scaling drama.

These are all "facts" that your subconscious has been keeping score of.

Here's the truth:

The REAL issue isn't the business at all; the issue is you feel some variation of powerlessness or betrayal (by your business, by team, by clients, by yourself, etc). which triggered that subconscious attachment deficit that you aren't enough and that you are unsupported.

And that deficit has a ripple effect in every decision you make and every interaction you have with the tangible and intangible aspects of your business.

It subtly comes through when you're trying to strategize - it's why you can feel like you're constantly moving and yet not going anywhere.

It comes through when you're navigating a challenging client, or dealing with a team member who isn't performing like they used to.

This is a pinnacle marker of a fearful avoidant (also called disorganized) attachment style.

What makes this hard to reconcile for a lot of high-achieving women is that this particular attachment deficit only really shows up when they've reached a level of success in business and want to grow it - so they feel blindsided, and, in a way, betrayed by their inner world. 

This is why most mindset work doesn't cut it - because you don't even know that beneath all the surface-level symptoms is this attachment deficit, and because it is the combination of a feeling + thought + reinforced "evidence", it is nearly impossible to resolve unless you know the specifics of your unique deficit.

Attachment Work™ is the Solution 

Attachment Work starts by understanding and bringing to your awareness the particular flavor of your attachment style and deficits.

Then we repattern that deficit towards more secure thoughts, behaviors, and interactions using the power of emotions/felt sense + evidence + mind/body resourcing to expand your capacity and tolerance for feelings of powerlessness or betrayal, etc.

This allows you to better and more easily handle the growth, impact, and visibility that you desire - while also better navigating the conflicts and challenges that come with it.

You'll have more clarity about what the needle-moving moves are, and be better equipped to determine whether to pivot or hold the line if a strategy doesn't work.

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Are you ready to level up your leadership and lead your company to new heights? I have openings in my private 3-month coaching container, Luminary Impact. 

A 30-minute call could be the first step towards transforming your leadership approach and setting your company on the path to extraordinary growth.

Book a Leadership Level Up Call